Introducing Lacura™, an award-winning skincare system that's sweeping Europe and is now available for the first time in the U.S. - exclusively at ALDI.

Lacura Q10 Anti-wrinkle Night Cream came out on top in European quality tests alongside major brands such as L’Oreal, Olay and Helena Rubenstein. Meanwhile, in independent blind tests of 2,000 volunteers, Lacura Q10 Anti-wrinkle Day Cream was voted best for its powerful anti-aging effects.

Once women in Britain read about it, they cleared ALDI’s shelves, buying more than 35,000 jars in just one day. Lacura also beats competitors on price with products retailing as much as 95 percent lower than big-name brands.

Lacura™ products are not tested on animals, are dermatologically tested, and approved and backed by scientific research at Dr. Rolf-Dieter Schilling of Germany's Maxim Markenprodukte laboratory.